TOTALES
Redes Sociales 2025
0
0
0
Youtube
0
Tik Tok
0
TOTAL
1
Las redes sociales han tenido un fuerte impacto a nivel mundial en la industria del fútbol, transformando las dinámicas de consumo, comunicación y comercialización del deporte más popular y hermoso del mundo.
Desde la difusión de la imagen de los clubes y jugadores hasta la interacción directa con sus seguidores, las redes sociales son una herramienta que nos acerca a nuestros ídolos trascendiendo todas las fronteras geográficas y culturales que pueden llegar a separarnos.
Todos amamos Instagram. Los fanáticos del fútbol y los clubes no son la excepción.
Las redes sociales han tenido un fuerte impacto a nivel mundial en la industria del fútbol, transformando las dinámicas de consumo, comunicación y comercialización del deporte más popular y hermoso del mundo.
No hay duda de que un amor se corresponde con el otro: los mayores números de interacciones de las publicaciones en redes sociales, relacionadas con los acontecimientos futbolísticos, encuentran en Instagram la mejor tasa de impacto entre publicaciones y reacciones.
Para los clubes de fútbol, YouTube, X, Instagram, Facebook y TikTok, son plataformas donde la generación del contenido y cierta institucionalidad -aunque sea informal- sigue siendo relevante.
.
*datos tomados hasta el 30/10/2025.
TOTAL DE USUARIOS DESDE 2019
| Equipo |
X
|
Facebook
|
Instagram
|
YouTube
|
TikTok
|
Total |
|---|---|---|---|---|---|---|
| Aldosivi | 78,386 | 136,702 | 110,268 | 2,690 | 12,800 | 340,846 |
| Argentinos Juniors | 215,345 | 159,198 | 240,315 | 66,300 | 276,000 | 957,158 |
| Atlético Tucumán | 175,974 | 176,489 | 187,352 | 36,900 | 75,900 | 652,615 |
| Banfield | 96,135 | 173,262 | 184,201 | 14,400 | 100,000 | 567,998 |
| Barracas Central | 17,420 | 2,680 | 80,856 | 5,710 | 20,100 | 126,766 |
| Belgrano | 314,290 | 547,236 | 458,468 | 63,800 | 324,000 | 1,707,794 |
| Boca Juniors | 7,100,641 | 9,135,502 | 9,895,126 | 231,000 | 3,600,000 | 29,962,269 |
| Central Córdoba | 37,087 | 88,738 | 150,177 | 16,500 | 45,400 | 337,902 |
| Defensa y Justicia | 113,946 | 114,194 | 228,495 | 5,210 | 133,600 | 595,445 |
| Estudiantes LP | 495,285 | 412,419 | 474,988 | 33,500 | 278,400 | 1,694,592 |
| Gimnasia y Esgrima LP | 369,994 | 231,330 | 331,213 | 24,200 | 126,900 | 1,083,637 |
| Godoy Cruz | 97,593 | 210,444 | 157,932 | 10,400 | 41,900 | 518,269 |
| Huracán | 107,567 | 216,943 | 188,312 | 21,300 | 63,200 | 597,322 |
| Independiente Rivadavia | 26,033 | 41,647 | 82,908 | 1,680 | 20,100 | 172,368 |
| Independiente | 594,875 | 683,729 | 759,830 | 106,000 | 668,100 | 2,812,534 |
| Instituto | 92,925 | 127,440 | 164,222 | 7,550 | 66,100 | 458,237 |
| Lanús | 133,014 | 151,178 | 205,790 | 14,000 | 61,000 | 564,982 |
| Newell’s Old Boys | 433,490 | 375,288 | 798,809 | 59,700 | 150,700 | 1,817,987 |
| Platense | 49,821 | 86,971 | 171,881 | 12,200 | 227,000 | 547,873 |
| Racing Club | 453,403 | 806,256 | 986,969 | 66,900 | 800,600 | 3,114,128 |
| Riestra | 17,056 | 0 | 139,007 | 0 | 247,400 | 403,463 |
| River Plate | 6,332,976 | 9,614,583 | 9,034,556 | 594,000 | 4,600,000 | 30,176,115 |
| Rosario Central | 379,989 | 538,664 | 589,963 | 48,300 | 224,500 | 1,781,416 |
| San Lorenzo | 803,674 | 1,092,108 | 765,139 | 68,500 | 452,700 | 3,182,121 |
| San Martín SJ | 39,702 | 59,371 | 66,746 | 0 | 0 | 165,819 |
| Sarmiento | 41,458 | 64,702 | 73,595 | 3,160 | 57,000 | 239,915 |
| Talleres | 432,105 | 584,242 | 712,438 | 84,100 | 637,200 | 2,450,085 |
| Tigre | 118,966 | 91,268 | 165,301 | 13,500 | 31,700 | 420,735 |
| Unión | 163,419 | 134,755 | 156,908 | 16,800 | 86,400 | 558,282 |
| Vélez Sarsfield | 160,913 | 285,449 | 359,271 | 35,100 | 45,000 | 885,733 |
| TOTALES | 19,493,482 | 26,342,788 | 27,921,036 | 1,663,400 | 13,473,700 | 88,894,406 |
Equipos | TWITTER | FACEBOOK | INSTAGRAM | Youtube | Tik Tok | TOTAL | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ARGENTINOS JUNIORS | 214753
| 155870
| 230670 | 58000 | 211600 | 870893 | 870893 | ||||||||
ATLÉTICO TUCUMÁN | 173973 | 169709 | 177528 | 33300 | 65700 | 620210 | |||||||||
BANFIELD | 94298 | 164309 | 173400 | 12600 | 94700 | 539307
| |||||||||
BARRACAS CENTRAL | 16891 | 2276 | 80068
| 5080
| 19600 | 123915 | |||||||||
BELGRANO | 301798 | 532914 | 431910 | 57900 | 270800
| 1595322
| |||||||||
BOCA JUNIORS | 6636582
| 9014449 | 9632562 | 141000 | 3100000
| 28524593 | |||||||||
CENTRAL CÓRDOBA | 33144
| 56684
| 107692
| 14600 | 16600 | 228720 | |||||||||
DEFENSA Y JUSTICIA | 113399 | 110541 | 228632
| 4540 | 132100
| 589212 | |||||||||
ESTUDIANTES LP | 491902 | 402119 | 428690 | 31100
| 251800 | 1605611
| |||||||||
GIMNASIA Y ESGRIMA LP | 371897
| 230733 | 331049 | 21100
| 106900
| 1061679
| |||||||||
GODOY CRUZ | 95047 | 197345 | 143688 | 8800 | 36300
| 481180 | |||||||||
HURACÁN | 103947 | 209509 | 173958 | 18300 | 58600
| 564314
| |||||||||
INDEPENDIENTE RIVADAVIA | 24676
| 38343 | 71444 | 965 | 13000 | 148428
| |||||||||
INDEPENDIENTE | 584076 | 656424
| 677673 | 87100 | 559400 | 2564673 | |||||||||
INSTITUTO | 91221
| 116033
| 149947
| 6500
| 49300
| 413001
| |||||||||
LANÚS | 131416 | 143813 | 191895
| 11900 | 56700 | 535724 | |||||||||
NEWELLS OLD BOYS | 426279
| 332893
| 721667 | 52600 | 112500 | 1645939
| |||||||||
PLATENSE | 43444
| 47869 | 109715 | 10800 | 155100 | 366928
| |||||||||
RACING CLUB | 434782
| 722029
| 730187
| 59300 | 636100
| 2582398
| |||||||||
Riestra | 14895 | 0
| 84054
| 0
| 124700 | 223649
| |||||||||
RIVER PLATE | 5958375
| 9578011
| 8812626
| 537000
| 3900000 | 28786012 | |||||||||
ROSARIO CENTRAL | 370783
| 497310 | 426722 | 40600
| 176300
| 1511715 | |||||||||
SAN LORENZO | 804644 | 1063168 | 758841
| 58500 | 419700 | 3104853
| |||||||||
SARMIENTO | 40307 | 62503
| 67963 | 2990
| 58500
| 232263 | |||||||||
TALLERES | 426489
| 576748 | 702005 | 76800
| 582600
| 2364642
| |||||||||
TIGRE | 118059 | 87416 | 158279
| 12900
| 25800
| 402454
| |||||||||
UNIÓN | 161436 | 127065
| 141268
| 14700 | 77300
| 521769
| |||||||||
VÉLEZ SARSFIELD | 155719
| 281049
| 313021
| 31600 | 38800
| 820189
|
Equipos | TWITTER | FACEBOOK | INSTAGRAM | Youtube | Tik Tok | TOTAL | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ARGENTINOS JUNIORS | 208093
| 145627
| 212000
| 40000 | 1045000
| 1650720
| |||||||
ARSENAL | 59889 | 18516 | 50600
| 1250
| 6402
| 136657
| |||||||
ATLÉTICO TUCUMÁN | 170600
| 163000
| 129000 | 28700 | 59000
| 550300
| |||||||
BANFIELD | 92002
| 158259
| 163311
| 11563
| 85407
| 510542
| |||||||
BARRACAS CENTRAL | 14039
| N/A | 34521
| 1260
| 8379
| 58199
| |||||||
BELGRANO | 239000
| 497000
| 374000
| 50000
| 184000
| 1344000
| |||||||
BOCA JUNIORS | 6035609
| 9000000
| 9200000
| 704000
| 2600000
| 27539609
| |||||||
CENTRAL CÓRDOBA | 30878
| 120000
| 94000
| 11900
| N/A | 256778
| |||||||
COLÓN | 203041
| 295041
| 255330
| 8990
| 47600
| 810002
| |||||||
DEFENSA Y JUSTICIA | 101506
| 88826
| 143249
| 2710
| 60500
| 396791
| |||||||
ESTUDIANTES LP | 478440
| 362280
| 348270
| 23800
| 152400
| 1365190
| |||||||
GIMNASIA Y ESGRIMA LP | 368400
| 228000
| 334000
| 17100
| 96500
| 1044000
| |||||||
GODOY CRUZ | 90743
| 184190
| 124029
| 8170
| 28000
| 435132
| |||||||
HURACÁN | 99512
| 198567
| 146648
| 15615
| 53331
| 513673
| |||||||
INDEPENDIENTE | 561000
| 632000
| 596000
| 70800
| 499000
| 2358800
| |||||||
INSTITUTO | 88700
| 111000
| 132000
| 6000
| 28500
| 366200
| |||||||
LANÚS | 116510
| 127590
| 140850
| 6230
| 28800
| 419980
| |||||||
NEWELLS OLD BOYS | 387051
| 322000
| 682000
| 44200
| 84400
| 1519651
| |||||||
PLATENSE | 39500
| 42000
| 92000
| 7870
| 8900
| 190270
| |||||||
RACING CLUB | 423528
| 710000
| 866437
| 52100
| 595500
| 2647565
| |||||||
RIVER PLATE | 5513776
| 8989007
| 8392753
| 483000
| 3200000
| 26578536
| |||||||
ROSARIO CENTRAL | 357400
| 478000
| 363000
| 34300
| 141900
| 1374600
| |||||||
SAN LORENZO | 790014
| 1027512
| 412685
| 36900
| 92200
| 2359311
| |||||||
SARMIENTO | 38428
| 58217
| 58040
| 2830
| 58400
| 215915
| |||||||
TALLERES | 414774
| 552245
| 532607
| 56695
| 284000
| 1840321
| |||||||
TIGRE | 115000
| 84000
| 155000
| 13000
| 15000
| 382000
| |||||||
UNIÓN | 157200
| 119000
| 125000
| 13000
| 68000
| 482200
| |||||||
VÉLEZ SARSFIELD | 148774
| 275000
| 277000
| 28400
| 17700
| 746874
|
Equipos | TWITTER | FACEBOOK | INSTAGRAM | Youtube | Tik Tok | TOTAL | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ALDOSIVI | 72888 | 125393 | 68687 | 1470 | 3055 | 271493 | |||||||
ARGENTINOS JUNIORS | 198733 | 54426 | 139270 | 5600 | 96200 | 494229 | |||||||
ARSENAL | 62224 | 19501 | 52514 | 1420 | 7376 | 143035 | |||||||
ATLÉTICO TUCUMÁN | 161735 | 135606 | 125860 | 22800 | 32700 | 478701 | |||||||
BANFIELD | 86035 | 146668 | 124576 | 10200 | 72700 | 440179 | |||||||
BARRACAS CENTRAL | 14535 | N/A | 38010 | 1480 | 11100 | 65125 | |||||||
BOCA JUNIORS | 5040386 | 8743301 | 7241750 | 575000 | 1500000 | 23100437 | |||||||
CENTRAL CÓRDOBA | 25239 | 32614 | 74529 | 10000 | 1334 | 143716 | |||||||
COLÓN | 209851 | 297027 | 264567 | 9090 | 50400 | 830935 | |||||||
DEFENSA Y JUSTICIA | 104840 | 90775 | 148235 | 2900 | 67600 | 414350 | |||||||
ESTUDIANTES LP | 462489 | 358093 | 310569 | 22200 | 111500 | 1264851 | |||||||
GIMNASIA Y ESGRIMA LP | 361300 | 220203 | 338898 | 14000 | 21900 | 956301 | |||||||
GODOY CRUZ | 83670 | 183116 | 89917 | 7300 | 20500 | 384503 | |||||||
HURACÁN | 90301 | 186137 | 115834 | 13400 | 32700 | 438372 | |||||||
INDEPENDIENTE | 531903 | 613244 | 506856 | 59500 | 357900 | 2069403 | |||||||
LANÚS | 120538 | 125576 | 147440 | 6930 | 34400 | 434884 | |||||||
NEWELLS OLD BOYS | 390646 | 291454 | 373586 | 34700 | 59700 | 1150086 | |||||||
PATRONATO | 69418 | 40142 | 71029 | 2000 | N/A | 182589 | |||||||
PLATENSE | 34684 | 31631 | 77970 | 7020 | 111100 | 262405
| |||||||
RACING CLUB | 388513 | 591424 | 544520 | 41000 | 247200 | 1812657 | |||||||
RIVER PLATE | 4684524 | 8967682 | 6617239 | 4036000 | 2000000 | 26305445 | |||||||
ROSARIO CENTRAL | 337723 | 462925 | 298297 | 28500 | 107100 | 1234545 | |||||||
SAN LORENZO | 798737 | 1028745 | 432663 | 40300 | 146300 | 2446745 | |||||||
SARMIENTO | 33467 | 28068 | 41908 | 2540 | 49100 | 155083 | |||||||
TALLERES | 392114 | 499403 | 394140 | 50400 | 166600 | 1502657 | |||||||
TIGRE | 108128 | 69141 | 118124 | 11800 | N/A | 307193
| |||||||
UNIÓN | 149100 | 107365 | 99763 | 11700 | 43000 | 410928 | |||||||
VÉLEZ SARSFIELD | 137914 | 260878 | 236812 | 24900 | N/A | 660504 |
Equipos | TWITTER | FACEBOOK | INSTAGRAM | YOUTUBE | TIK TOK | TOTAL | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ALDOSIVI | 66740 | 119047 | 49798 | 1030 | 0 | 236615 | |||||||
ARGENTINOS JUNIORS | 185736 | 47600 | 102974 | 3610 | 30400 | 370320 | |||||||
ARSENAL | 56703 | 17229 | 41573 | 1150 | 3724 | 120379 | |||||||
ATLÉTICO TUCUMÁN | 150031 | 102796 | 91989 | 18800 | 21700 | 385316 | |||||||
BANFIELD | 77148 | 114598 | 103016 | 8980 | 55500 | 359242 | |||||||
BARRACAS CENTRAL | N/A | N/A | N/A | N/A | N/A | N/A | |||||||
BOCA JUNIORS | 4406062 | 8629422 | 6096616 | 5013000 | 803900 | 24949000 | |||||||
CENTRAL CÓRDOBA | 18136 | 24040 | 56152 | 6450 | N/A | 104778 | |||||||
COLÓN | 190806 | 290810 | 226238 | 7750 | 39900 | 755504 | |||||||
DEFENSA Y JUSTICIA | 95312 | 68766 | 123898 | 2500 | 24500 | 314976 | |||||||
ESTUDIANTES LP | 435346 | 350431 | 230661 | 21500 | 77500 | 1115438 | |||||||
GIMNASIA Y ESGRIMA LP | 346538 | 214186 | 158395 | 10700 | 11700 | 741519 | |||||||
GODOY CRUZ | 75142 | 178957 | 71245 | 5640 | 12700 | 343684 | |||||||
HURACÁN | 81002 | 182992 | 91624 | 12100 | 20000 | 387718 | |||||||
INDEPENDIENTE | 499291 | 603710 | 454733 | 55200 | 258000 | 1870934 | |||||||
LANÚS | 110112 | 121400 | 126537 | 5250 | 23000 | 386299 | |||||||
NEWELLS OLD BOYS | 341883 | 280209 | 313362 | 29300 | 14400 | 979154 | |||||||
PATRONATO | 58146 | 32095 | 39287 | 1160 | N/A | 130688 | |||||||
PLATENSE | 27846 | 25832 | 63419 | 5810 | 62600 | 185507 | |||||||
RACING CLUB | 357241 | 574444 | 466542 | 24700 | 114500 | 1537427 | |||||||
RIVER PLATE | 4042430 | 8969954 | 5397563 | 363000 | 963800 | 19736747 | |||||||
ROSARIO CENTRAL | 310184 | 452438 | 240985 | 21600 | 13700 | 1038907 | |||||||
SAN LORENZO | 779369 | 1028208 | 389474 | 33000 | 86000 | 2316051 | |||||||
SARMIENTO | 27177 | 23573 | 28528 | 2140 | 21600 | 103018 | |||||||
TALLERES | 360440 | 495716 | 314419 | 45300 | 52800 | 1268675 | |||||||
TIGRE | N/A | N/A | N/A | N/A | N/A | N/A | |||||||
UNIÓN | 136117 | 101345 | 73523 | 10000 | 28200 | 349185 | |||||||
VÉLEZ SARSFIELD | 119720 | 255665 | 190190 | 20800 | N/A | 586375 |
Equipos | TWITTER | FACEBOOK | INSTAGRAM | TOTAL | |||||
|---|---|---|---|---|---|---|---|---|---|
ALDOSIVI | 61900
| 115655
| 32100
| 209655
| |||||
ARGENTINOS JUNIORS | 179700
| 41574
| 72000
| 293274
| |||||
ARSENAL | 51300
| 13398
| 27500
| 92198
| |||||
ATLÉTICO TUCUMÁN | 142600
| 99317
| 77300
| 319217
| |||||
BANFIELD | 67900
| 136870
| 81500
| 286270
| |||||
BARRACAS CENTRAL | N/A | N/A | N/A | N/A | |||||
BOCA JUNIORS | 4000000
| 8646240
| 5300000
| 17946240
| |||||
CENTRAL CÓRDOBA | 14600
| 14806
| 34100
| 63506
| |||||
COLÓN | 170000
| 277294
| 166000
| 613294
| |||||
DEFENSA Y JUSTICIA | 77700
| 57296
| 71800
| 206796
| |||||
ESTUDIANTES LP | 422600
| 349000
| 208000
| 979600
| |||||
GIMNASIA Y ESGRIMA LP | 340600
| 211641
| 139000
| 691241
| |||||
GODOY CRUZ | 66400
| 171898
| 50400
| 288698
| |||||
HURACÁN | 74400
| 181584
| 74800
| 330784
| |||||
INDEPENDIENTE | 462400
| 594129
| 385000
| 1441529
| |||||
LANÚS | 100900
| 117253
| 102000
| 320153
| |||||
NEWELLS OLD BOYS | 325600 | 276169
| 265000
| 866769 | |||||
PATRONATO | 53900 | 29303 | 27800 | 111003 | |||||
PLATENSE | N/A | N/A | N/A | N/A | |||||
RACING CLUB | 339600 | 578437 | 409000 | 1327037 | |||||
RIVER PLATE | 3500000 | 9013266 | 4400000 | 16913266
| |||||
ROSARIO CENTRAL | 291600 | 447340 | 202000 | 940940 | |||||
SAN LORENZO | 751400 | 1020132 | 354000 | 2125532 | |||||
SARMIENTO | N/A | N/A | N/A | N/A | |||||
TALLERES | 343900 | 498617 | 254000 | 1096517 | |||||
TIGRE | N/A | N/A | N/A | N/A | |||||
UNIÓN | 129100 | 98475 | 58300 | 285875 | |||||
VÉLEZ SARSFIELD | 105100 | 243001 | 113984 | 462085 |
Equipos | TWITTER | FACEBOOK | INSTAGRAM | TOTAL | |||||
|---|---|---|---|---|---|---|---|---|---|
ALDOSIVI | N/A | N/A | N/A | N/A | |||||
ARGENTINOS JUNIORS | 169891 | 32639 | 27157 | 229687 | |||||
ARSENAL | N/A | N/A | N/A | N/A | |||||
ATLÉTICO TUCUMÁN | 133468 | 87377 | 48709 | 269554 | |||||
BANFIELD | N/A | N/A | N/A | N/A | |||||
BARRACAS CENTRAL | N/A | N/A | N/A | N/A | |||||
BOCA JUNIORS | 3531176 | 8318755 | 3573596 | 15423527 | |||||
CENTRAL CÓRDOBA | N/A | N/A | N/A | N/A | |||||
COLÓN | 149524 | 250212 | 84357 | 484093 | |||||
DEFENSA Y JUSTICIA | 64030 | 11980
| 29973
| 105983
| |||||
ESTUDIANTES LP | 401214
| 328371
| 104907
| 834492
| |||||
GIMNASIA Y ESGRIMA LP | N/A | N/A | N/A | N/A | |||||
GODOY CRUZ | 54532
| 164039
| 28977
| 247548
| |||||
HURACÁN | 63515
| 173495
| 46391
| 283401
| |||||
INDEPENDIENTE | 428354
| 570536
| 265425
| 1264315
| |||||
LANÚS | N/A | N/A | N/A | N/A | |||||
NEWELLS OLD BOYS | N/A | N/A | N/A | N/A | |||||
PATRONATO | N/A | N/A | N/A | N/A | |||||
PLATENSE | 16426
| 15817
| 13999
| 46242
| |||||
RACING CLUB | 313208
| 531042
| 278723
| 1122973
| |||||
RIVER PLATE | 3047726
| 8719014
| 2924005
| 14690745
| |||||
ROSARIO CENTRAL | 274009
| 434943
| 152979
| 861931
| |||||
SAN LORENZO | 739337
| 1003749
| 253832
| 1996918
| |||||
SARMIENTO | 20884
| 13441
| 6258
| 40583
| |||||
TALLERES | 331549
| 491369
| 186412
| 1009330
| |||||
TIGRE | N/A | N/A | N/A | N/A | |||||
UNIÓN | 119546
| 88946
| 34059
| 242551
| |||||
VÉLEZ SARSFIELD | 83654
| 219553
| 75596
| 378803
|